Role
Principal Designer
Timeline
2026
Location
Germany
Scope
Portfolio Redesign
Overview
This portfolio site is itself a use case in AI-assisted design. I directed the full process — layout, typography, content structure, visual language — using Claude via Figma MCP to execute changes directly in Figma.
Every decision was mine. The AI handled execution. I handled direction.
What I took away
AI tools amplify your design thinking — but they don't replace it. The quality of the output depends entirely on the quality of your direction, your eye, and your willingness to push back.
Challenges & Approach
01
Leading AI
The challenge was maintaining design direction throughout — using AI as a tool, not a replacement. Every content decision, layout call, and quality check was made by me. Where Claude overreached, I corrected. Where it was useful, I kept it.
02
Keeping my own voice
AI-generated copy tends toward the same register: polished, vague, slightly inflated. All text was written and reviewed by me to accurately reflect my experience — no fabricated tasks, no embellishment, no safe corporate tone.
03
Directing without over-specifying
Effective AI collaboration requires prompt discipline. Too vague and the output drifts. Too prescriptive and you're just typing code. I developed a working rhythm: intent first, constraints second, review always.
04
Knowing went to override
Claude's suggestions were often good but not always right. The most important skill wasn't prompting — it was judgment. Recognising when an AI output was 'good enough' versus when it needed to be redone entirely.