Role
Principal Mobile Designer
Timeline
2011
Location
California
Scope
Mobile + Tablet
Overview
At Travelocity I partnered with a Product Owner to redesign the smartphone app and design a net-new tablet experience — two platforms, one deadline. I owned strategy, user flows, and all UI assets, balancing a content-heavy product with an experience that felt light.
What I took away
Designing two apps simultaneously forced a discipline I hadn't exercised that way before: every decision had to work at two scales before it was made.
Challenges & Approach
01
Two screens, one experience
Designing a phone app and a tablet app simultaneously meant every component decision had to work at two scales. I built a consistent component set and interaction language first, then adapted layout — not the other way around.
02
Designing for language you can't read
The UI needed to hold up in Arabic, Japanese, and German — languages that expand, contract, and flow differently. I designed with explicit text-expansion tolerances built into every element, not as an afterthought.
03
Promotions as content, not noise
Travelocity needed ad placements that didn't destroy the browsing experience. I treated each promotional slot as a content placement problem — contextually relevant, visually integrated, never interruptive.
04
Shipping with imperfect information
A hard deadline ruled out formal usability testing. I ran rapid informal sessions with friends and family, focusing on task completion and navigation — gathering enough signal to fix the most critical friction before launch.
Selected screens
